Consulting, Training and Workshops in Audience Development

Consulting:

Social Media Marketing for Theatres
A 6 week class in Authentic Arts Marketing on a Budget

6 Mondays: July 9th –Aug 13th 5:15-6:45 Pacific Time, USA
Delivered by teleconference and webinar
Cost $135 if you register before March 7th, Group Size limited to 12.
To register: e-mail Mari Geasair at coachmarig@gmail.com or call 720-201-2530

Stop wasting money on theatre marketing that doesn’t work, and time on a social media plan that is inadequate. 

You can grow your theatre audience through Social Media- if you know how to do it right!

Join us for a step-by-step guide to using social media tools like Facebook, Meetup, YouTube blogs, newsletters and more to get people actively engaged in attending your performances and helping you to grow your organization.  Unlike most social media workshops- this one is exclusively for THEATRE and will address the unique needs challenges and opportunities when marketing live performing arts on-line.

We will cover:
• How to prepare your website for your social media campaign and why, if your site is not ready, your social media campaigns might not work.
• How social media differs from traditional marketing and why it’s growing so fast
• 5 golden rules for effective social media communication
• The most effective ways to use social media to increase participation and tools that will save you time and effort
• 5 key social media tools and where they are best used – including Facebook, Meetup, YouTube, Groupon and blogs
• The 3 key mistakes most Theatres make that dilute or nullify their social media efforts and how to avoid them.
• Ways to get ahead of the social media curve so that during the busy times in your marketing season (which are also the busy times in your production schedule) your organization doesn’t “drop the ball.”
• The hidden social media tool that is uniquely suited for theatres but that few people talk about when they talk about “social media marketing.”
• Case studies of best practice from small, mid-sized and larger regional theatres that have all used Social Media to increase audience participation and reduce marketing costs.

Who Can Benefit From This Workshop:
This online workshop is aimed at organizations that are just starting out using social media for promoting activity, or who have attempted to use social media and found themselves stagnating or getting less return on their time investment than they had hoped. Your organization might have a Facebook page, or Twitter profile, or be experimenting with Groupon and Meetup but be wondering what to do with it and if what you are doing is actually driving audiences to your venue or just wasting your time. Or you might not have anything set up at all. Either way we can help you refine your process, gain confidence and track your results.

Because this is not a two hour “lecture and leave” workshop, but an ongoing in-depth class you will be able to apply your learning in a variety of ways and from a variety of viewpoints.  As a result, marketing managers, artistic directors, managing directors and  interns and volunteers can all benefit from this workshop and contribute to their organization afterwards while maintaining their unique roles and perspectives.

Instructor:
This workshop is presented by Mari Geasair and the staff of Arts Marketing Results.

Details:
• This course is delivered by Teleconference- with web based support.
• Dates: We will meet for six sessions, starting Monday March 28th and ending May2nd, 2011
• Time: Class is from 5:15-6:45pm Pacific Time, USA,
• Where: We meet by telephone, you will be given a number to call when you sign up- as well as a web address where you can go to view live links and visual examples.
• Cost: $127, if you register before March 7th, $157 if you register after that date.
• Requirements: all you need to access this teleconference and webinar is a computer with internet and a phone.

To register: e-mail Mari Geasair at coachmarig@gmail.com or call 720-201-2530

Satisfaction guarantee:
We’re so sure you’re going to get useable information that makes an impact for your organization through this webinar that we’re offering a 100% satisfaction guarantee. If you’re not completely satisfied then just let us know and we’ll try and fix the problems immediately. If we can’t fix the problems to your satisfaction then we’ll give you a full refund.

Beyond Bodies in Seats
Authentic Marketing for Arts Organizations
 
GROW YOUR AUDIENCE and INCREASE YOUR IMPACT!
4 Days. 10:00 am-6:00pm.
$325.00 per participant. Group size limited to 10.
Contact us at theteam@artsmarketingresults.com for current schedule or to arrange bringing this workshop to your area and/or organization.

Learn the basics of a new marketing approach that can help support your company's goals for years to come. Significantly increase audience attendance, donations, and volunteer input while reducing, or at least not significantly increasing, your current marketing budget. For almost all midsized arts organizations it IS possible to build a new and vibrant audience base, even in a bad economy.

Significant growth is possible when you start taking audience development as seriously as you take artistic development:

• Re energize your marketing strategies, or create new ones.
• Learn how to make selling tickets to your shows easier and more fun.
• Get your existing patrons to bring in more new audience members.
• Create a comprehensive marketing plan for your organization.
• Help your artists and marketing volunteers to know what to do and when to do it.

Perfect for marketing staff, artistic directors and artists hoping to start their own organizations. This four-day seminar will take you through the basics of redefining your market niche, creating a compelling message and developing a new plan of innovative marketing strategies. You will explore ways to make your message more effective and get it out to new audiences. You will leave the workshop with your own personalized written plan of action for attracting and keeping new audiences and new volunteers. You will also learn from local organizations about their “best practices” and get a chance to brainstorm with other arts marketers, sharing similar challenges.

Unlike other marketing seminars, this theatre marketing workshop:

• Will give you tangible simple steps that even a “non-marketer” can follow.
• Is geared to low budget methods and innovative ideas rather than expensive advertising or complex initiatives.
• Covers the latest research in audience development and shows you how to take specific steps to leave behind old methods that are no longer working and replace them with new and more effective tactics.
• Will directly address the impact this economy is having on small arts organizations and give you practical suggestions for how to adapt.
• Is hands-on. We will help you develop action steps for YOUR theatre or arts organization. 
• Is focused on marketing for the arts and led by a marketing expert who is also a theatre practitioner, and therefore understands the art community’s particular challenges and opportunities.

For more information about arranging a workshop for your area, or to find out if an arts organization in your area is sponsoring one soon, please e-mail us. 

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